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  • Top 5 Ways to Use Video On Your Website

    The manner in which today’s consumers demand and absorb marketing information is not constant. Consumer behavior is the driving force behind the various sales methods that many businesses currently incorporate as a part of their marketing strategy. Businesses are now catering to customers who have become more visual than text orientated. The use of online marketing promotional videos is now a component of many marketing campaigns. It is used to drive consumer action and increase a business’ conversion across its entire sales funnel. Here are five ways you can use video on your website to effectively engage and convert your site visitors into leads and ultimately, paying customers.

    Product Description / Education / Demonstration

    You can use video to create an even better product description than your text content. Videos are more engaging and give you the opportunity to really show off your product/service. You can be free and open with your customers as no script is needed. You are an expert on your products and can therefore do a product description/demonstration that flows well and has what it takes to capture the attention of the viewers and drive sales. You are accustomed to doing daily promotions of your products, now you can do so on video.

    Product Review

    You can also use video to do a number of reviews for your products as well as others within your niche, and increase your search engine keywords. Product reviews are largely used among consumers to determine whether or not they should purchase a particular product or service. There are droves of viewers checking out product reviews on a daily basis. Creating valuable reviews for various products within your niche that sell well, and dropping in a line to promote your own product, will actually help to promote your credibility and visibility across the web. This will also drive potential customers back to your site.

    Video FAQs

    If your website carries a list of Frequently Asked Questions (FAQs) you can do a series of videos that explain and highlight them. FAQs are used to establish the value of your site and inform your visitors about what to expect when they use it. They also serve to differentiate your site’s processes from others. These videos should be done in a personal manner that tells people who you are, and gives them some important information about you and your business.

    Do a Presentation on Consumer Objections

    Do a video recording to supply answers to at least three of the top objections your customers may have about former presentations. This is an ideal opportunity to increase your credibility by showing your customers that you are knowledgeable about your products/services and you are not afraid to deal with customer concerns in a hands-on manner. Your presentation should be done with confidence that demonstrates your own conviction. This will help to build trust and increase sales.

    Introduce Key People on Your Sales Team

    Your staff is doing a wonderful job, and your customers are pleased with the service they receive. If this is the case, then by all means do a video that introduces key members of your back office staff. These videos will also serve to familiarize new customers with staff members who will be giving them post-sale service.

    These five methods are ideal ways to integrate online marketing promotional videos into your website and increase your online presence, attract more customers and ultimately, increase your sales.

    Jack Harding is a website marketing consultant. He blogs about his ideas and tips and his articles mainly appear on marketing blogs. Visit Wish.co.uk to see how they use video to reach out to their customers.

  • Movoto’s Real Estate Blog Awards: 5 Browse-Worthy Manhattan Real Estate Website Blog

    With a steady real estate market in Manhattan, we decided to check out some of the local real estate blogs. They didn’t disappoint. Creating and maintaining a blog is no easy task, as it takes several elements to make it successful and useful to its audience. While Manhattan has many great real estate blogs, Movoto Real Estate has chosen five favorites.  Several components were examined during the top blog selection process, including:

    • Variety of posts: The author is not afraid to mix it up between writing about market trends as well as local entertainment
    • Frequency of posts­: Updated and timely posts help make a real estate blog relevant to the current market
    • Design: The blog is visually appealing with pictures and a tidy format
    • Usability: Visitors can easily navigate the blog to find their interests
    • Social media: Blog readers are able to share blog posts and have conversations about the blog via social media

    We scored the blogs on each component using a scale of one to five, with five being the best score. Here is our selection of the top five real estate blogs in Manhattan:

    Brick Underground

    item 1

    This is a blog every blogger should aspire to: It’s very modern-looking, inviting, and loaded with a huge array of content. Whether you’re buying, renting, renovating … or even need to read up on bed bugs, you’ll find it here.

    Several posts are added every day and information is current, thoughtful, and relevant. Navigation is user-friendly and pops of color make the web site more appealing than most.

    • Variety of posts: 5
    • Frequency of posts­: 5
    • Design: 5
    • Usability: 5
    • Social media: 4

    Nyc BLOG estate

    item 2

    Nyc BLOG estate does a decent job providing information on the latest housing news and issues facing the city. Among the things you’ll find: market reports, new construction updates, and housing legislation news.

    The design is simple with no bells or whistles, but it’s easy to navigate. This blog also scores high on the social media front for incorporating more than a dozen ways to follow via social media.

    • Variety of posts: 4
    • Frequency of posts­: 3
    • Design: 3
    • Usability: 4
    • Social media: 5

     

    NYC Luxury Real Estate Blog

    item3

    The greatest attraction of this blog is the way life is infused into the blog posts. It’s not just real estate, but it offers nice little tidbits — top five museums, best spots to watch the Super Bowl, and during the holiday season a post about how doormen go the extra mile.

    Another plus: You can browse apartments based on subway lines and you can check out the “green” buildings in Manhattan.

    • Variety of posts: 4
    • Frequency of posts­: 4
    • Design: 4
    • Usability: 4
    • Social media: 4

     


    True Gotham: Dispatches From the Front Lines of New York City & Hamptons Real Estate

    item4

     

    True Gotham: Dispatches From the Front Lines of New York City & Hamptons Real Estate is a clever take on Batman. The design is clean and appealing, navigation is user-friendly, and there’s a variety of news and tidbits reported. There is generally a new post every few days; not quite as frequent as we’d like to see, but good information with appealing photographs.

    True Gotham scores well on social media, with direct links to a variety of sites, including Facebook, LinkedIn, and Pinterest. Pinterest is one you don’t see too often on real estate blogs but one that has great potential.

    • Variety of posts: 4
    • Frequency of posts­: 3
    • Design: 4
    • Usability: 4
    • Social media: 5

    Property Shark.com

    item5

    Property Shark is a good nuts and bolts blog. Nothing too fancy and provides the reader with some of the basic real estate news in the region. The blog does a good job using graphs to help the reader understand news and trends.

     

    • Variety of posts: 3
    • Frequency of posts­: 3
    • Design: 3
    • Usability: 4
    • Social media: 4

    This post was written by the team at Movoto Real Estate, a brokerage with home listings in 35 states in the U.S.  Movoto works with preferred real estate agents all over the country.

     

  • Massive Digital

    Massive Digital Creative Agency
    Company Overview:

    Massive is a leading Portuguese digital agency, which proudly works everyday to create amazing projects.

    Website

    Massive Digital

    Core  Services

    Custom Website Design, Logo Design, Brochure Design, Branding

     

  • Hello Monday

    Hello Monday
    Company Overview:

    Web-revolutionizing, identity-building, illustration-loving, campaign-developing, packaging-unfolding, fun-sharing, idea-growing boutique-designery. levitra uk kamagra

  • Best Non-Profit Website Designs of 2013

    Fair Vote Action

    Fair Vote

    Fair Vote Action’s website has the strongest interactive function of any site on the list.  Adopting both social media and design functions, Fair Vote Action encourages involvement from any visitor. Using playful graphics to ask serious questions the site helps the visitor find those topics approachable.

    Boys and Girls Club

    Boys & Girls Clubs of America

    Boys and Girls Club of America has a great design that encourages visitors to educate themselves on teenage issues. Boys and Girls Club recognizes that with the current climate many user are wanting education on way they can help their community. With a simple call to action interface, visitors can donate in a relatively simple process.

    Wounded Warrior

    Home - Wounded Warrior Project

    The Wounded Warrior Fund website focuses on a clean aesthetic and a simple story to convey a message of hope.  They have a website that is amazingly powerful.  With the addition of the ‘at a glance’ feature and other promotions that encourage visitor involvement, the Wounded Warrior Fund website is a great blend of form and function.

    American Cancer Society

    American Cancer Society

    American Cancer Society, the largest organization on our list, focuses on visitor interaction.  They encourage the visitor to ask questions and find out more on how they can become involved.  ASC has adopted infographics and other web tools to educate the public about the real problem with cancer in our society.  Lastly they do a good job to ensure that a clean and simple design shines through.

    Food For the Poor

    Food For The Poor

    Food for the Poor has the best call to action formatting on this list. They are encouraging you to donate, educate or participate…the three tenants of any good non-profit.  Their overall aesthetic is pretty good, but what really catches a visitor’s attention is the design functionality.  Food for the Poor uses a good balance of positive and reactive messages on their website to encourage visitor interaction.

    World Wildlife Fund

    WWF - Endangered Species Conservation - World Wildlife Fund

    World Wildlife Fund has the most contemporary design of anyone on our list.  With a sleek image based design and a simple message the audience can easily navigate to get involved with the WWF.  Their call to action buttons at the top are easily recognizable with a bright splash of color against the dark background.  WWF uses image messages very effectively to encourage education on the current issues with their organization.

     

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  • WebPageFX

    revised - Internet Marketing Services - Internet Marketing Company
    Company Overview:

    WebpageFX creates and markets innovative websites that not only represent clients well, but also perform beyond expectations. Their award-winning, comprehensive services include SEO, reputation management, PPC, social media, conversion analysis and additional Internet marketing services. With a strong focus on customer service, WebpageFX has an outstanding history of success. Their proprietary search engine optimization service boasts a 100% positive results record. With every project, their goal is to analyze and identify the needs of site users, organize information based on these needs, and develop a finished solution that is both innovative and user-friendly. Companies come to WebpageFX because they want to create a strong, online brand and take advantage of the marketing solutions with the highest return on investment.

    WebPageFX

  • 4 Great Web Analytic Tools to Help Grow Your Business

    No matter how big or small your company, you need to have several tools available to understand how your website is performing. If you do not have this information, you really are going to have problems growing your traffic.

    The more data that you can collect with your Web analytics tools, the better you can target your traffic, learn why people come, and plan how to get more people to come to your site. Below are some of our favorite Web analytic tools.

    #1: Google Analytics

    This is a totally free service that will tell you all about the visitors who come to your site. This is the most robust, yet simplest Web analytic tool out there. Right now, it is used by 50 percent of the top 10,000 sites on the planet. You can learn where your users are coming from, what they are reading on your site and how often they return. There are many levels of deeper analytics here, but the service is very easy to use. It’s one of the most popular tools out there. A must have.

    #2: Yahoo! Web Analytics

    Once you have been using Google for a while, hop over to Yahoo! The search engine offers a similar tool that has more depth to it. It has more improved access-control tools and a bit of a simpler way to look at multiple sites. It also is good for raw/real-time collection of data regarding behavior or visitors and reports on demographics. Yahoo! is a fine option for those who are more power users and want to dig deeper into their data.

    #3: Crazy Egg

    This cool Web analytics tool lets you design a heat map that will track every visitor with every click. You will be able to visually follow where every visitor is going on your site. This really lets you visualize where your visitors are going and what they are reading. This can help you to tweak the design of your site and make it a lot better. Setup is very simple.

    #4: Compete

    This tool is best known for publishing the number of total visitors to the top 1 million sites on the Internet. This tool nicely complements Google Analytics. You get all sorts of creative intelligence on what your competition is up to, or how your users came to your site. You also can get a lot of great information on your traffic volume.

    Also, Compete lets you pay to track the keywords that are sending visitors to your site and to your competition.

    So there you have it! Explore these four helpful web analytical tools, and discover how you and your SEO company can use them to make your site better.

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    Aaron Walker is a tech enthusiast who loves trying new gadgets, reading true crime novels, and hiking. He hopes to someday end up in a writing career combining all of his interests.

  • Instagram privacy changes set for January 19th

    The significant changes to Instagram’s terms of service are scheduled to come into effect this week.

    As of January 19th, the photo-sharing and filtering service will be able to sell photographs and related data uploaded by its users to third parties after its parent company Facebook announced its controversial changes last month.

    When the alterations were unveiled in December, there was a widespread revolt among Instagram users, with many people deciding to close their account with the service instead of facing the prospect of having what they see as their own property sold to a third party.

    Indeed, a report by Reuters shortly after the announcement noted that Instagram had lost around 25 per cent of its daily active users as a direct result of the changes.

    This backlash has led to a lively debate among lawyers as to whether or not Facebook and Instagram are breaching the privacy rights of their subscribers. Jeremy Clarke-Williams of Slater & Gordon Lawyers said: “Your Article 8 rights are engaged if you can satisfy a court that you have a reasonable expectation of privacy in relation to an alleged breach. But where you have chosen to put your photos on Facebook/Instagram can you realistically have such an expectation? How wide does publication have to be before it can be deemed to have put material into the public domain? These are interesting legal questions, but one suspects the anger generated by this issue is less about privacy and more about the stark reminder that the social media sites are businesses and they have to find ways to make money out of their users”

    In a statement on its website, Instagram explained that by being acquired by the social media giant in September last year, it would be able to provide an improved level of service for its users following extensive consultations.

    “As part of our new collaboration, we’ve learned that by being able to share insights and information with each other, we can build better experiences for our users,” the company noted.

    With this in mind, Instagram has updated its privacy policy to highlight the details of its new collaboration with Facebook, telling its users: “You still get to choose who can see your Instagram photos and you still get to choose whether you post your photos on Facebook.”

    The company went on to insist that while it is now working closely with Facebook to find ways in which it can update and innovate its service, it is not “changing the core features of the app” that millions of people across the world currently use.

    Its official privacy policy states: “We may share your information as well as information from tools like cookies, log files, and device identifiers and location data with organisations that help us provide the service to you … [and] third-party advertising partners.”

    After Facebook announced the alterations to the way in which Instagram operates, the photo and content-sharing platform defended the changes and insisted they will actually improve the user experience of its site.

    In a statement, the company noted: “This means we can do things like fight spam more effectively, detect system and reliability problems more quickly and build better features for everyone by understanding how Instagram is used.”

    ————————————————————————————————————————–

    Jonathan Gordon is a freelance copywriter who writes for a variety of websites, including a number of specialist professional negligence solicitors.

  • Your Website: The Key to Powerful Marketing

    At the end of April 2013, it will be 20 years since the Internet was made available to the public. During the past two decades, the World Wide Web has grown exponentially every year. It started as a way for people to communicate but soon became a hub for worldwide business transactions. When consumers or businesses need goods and services, the first place they often look is the Internet. They are provided with many sites to research, but how do they pick just one? Perhaps they choose several to consider before eliminating all but one option. In such a competitive world, businesses constantly strive to discover the newest and most effective online marketing tools. However, one of the most powerful tools is often directly in front of their faces. Yes, websites are still one of the most powerful marketing tools. It is important to consider the following tips when your organization is getting a site makeover or an entirely new site.
    1. Make sure the site content is high quality and is tied to domains with relevant search terms.

     

    The days of keyword-stuffed nonsense paragraphs drawing visitors to a site are mostly over. Most people use Google as a search engine, and the engine relies on quality ratings. In order to gain better page ratings and more site traffic, it is essential to have well-written content. This content should include relevant search terms, but only where they logically fit in with the flow of information. In addition to this, it is important to buy domain names that are relevant to popular search terms used to find either products or services sold. For example, it would be better for a person with a cleaning business to start with domain names that relate to cleaning rather than using only his or her own first and last name.

    2. Make the site look professional and attractive.

     

    Although site visitors are mainly looking to see what a site can do for them, visual appeal is helpful. Quality photos, interactive tools and many other features enhance a site’s appearance. While aesthetic appeal is helpful, the site should still be easy enough for a first-time visitor to navigate. If visitors become frustrated with hard-to-find links, disorganized information, inadequate information or too many advertisements, they are likely to look elsewhere. When a major site overhaul is complete the organization should promote the user-friendly changes with press releases on sites such as PR Newswire or PRWeb.
    3. Provide more useful information.

     

    Whether services or products are the nature of the business, make sure site visitors understand what they are buying. Simply listing the services or products available in an e-commerce platform is not enough. Draft some useful tutorials or fact-filled informative articles. As a rule, a visitor should not have to leave the site to find information to answer his or her questions. This is often when business is lost. When a site provides not only products but also information, it helps build authority and enhances site visitors’ interest in the subject matter. Q&A pages, blogs, buying guides and tutorials can be devised by following some helpful writing tips.

    While having a concise and easy-to-use website is still the top priority, it is important to support it with social media. Make sure relevant social media buttons are visible on appropriate pages so that fans of your products can share them with their networks.  The time and effort spent in maintaining a powerful site will be well worth every second. What do you feel is the most important step you must take to improve your own site?

    ————————————————————————————————————————-

    Caitlin Murphy on behalf of Westwood College, offering degrees in marketing

  • Steps to Social Media Success

    facebook

    Be confident that you are making the most out of your social media platforms if you are connecting with your audience on a real level. It doesn’t matter if you have 10,000 followers because that doesn’t mean 10,000 people care about what you’re doing or even know who you are. If people form a relationship with you and your brand and continuously come back and interact with your Twitter, Facebook, Tumblr, etc., then you are successful.

    Don’t Talk AT Your audience, Have a Conversation

    It’s easy to post ten tweets in a row about why Steve at work thinks Helvetica is the best font of all time. But before you start having a one-sided conversation, remember that social media platforms were created for building relationships over the web, for two-sided communication.

    Instead of getting stuck in the “print” mindset- where your only option is to spread your message unilaterally and without reply- start engaging your followers. Ask them for their opinions. Ask if they agree or disagree with Steve and why.

    Your company wants to get attention, much like the rest of the world. Give your viewers some and they will return the favor.

    Success Isn’t Built in a Day

    Yes, a very small number of people have seemingly become overnight sensations on the web (usually through a funny YouTube video). These overnight sensations have been lucky individuals with a one hit wonder, not brands looking to establish themselves.

    Social media success takes time- months, maybe years. It must be planned and strategic, with your audience and goals always in focus. To establish yourself in any relationship, over the web or in-person, you must establish trust. We all know that trust is earned and that takes time.

    Don’t get discouraged if your social media efforts don’t pay off in a few days or even a few weeks, you will gain notoriety in time.

    Go to the People (Instead of Waiting for Them to Come to You)

    The best way to get your website ranked is to have lots of links and pages. Why? Google wants as much content spread around the web as possible.

    Spread your content across the internet and across a variety of social media platforms instead of harboring it all on your website alone. I may not know what “Nora’s Knits” are- but if I’m browsing Tumblr and see a post of an awesome NK knit sweater, or I am on YouTube and see a video of your Fall collection– I can visit your site, share your posts with my friends, and help spread your content without even being asked.

    Post your content everywhere- the more locations, the more viewers!

    Keep it Original

    With so much content circulating on the internet, the pressure is on to stay relevant and be a posting machine. Unfortunately, these posts can easily turn into re-posts only (which is how OTHERS get noticed- not you!)

    Do your best to put out as much original content as possible. Original content motivates people to link to you and share your stuff. Why would they share your re-post when they could go straight to the source?

    Less is more, especially when you are putting out unique and original content. If you are posting less frequently but with more substance, your viewers will be waiting by their computers in anticipation.

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