No matter how big or small your company, you need to have several tools available to understand how your website is performing. If you do not have this information, you really are going to have problems growing your traffic.
The more data that you can collect with your Web analytics tools, the better you can target your traffic, learn why people come, and plan how to get more people to come to your site. Below are some of our favorite Web analytic tools.
#1: Google Analytics
This is a totally free service that will tell you all about the visitors who come to your site. This is the most robust, yet simplest Web analytic tool out there. Right now, it is used by 50 percent of the top 10,000 sites on the planet. You can learn where your users are coming from, what they are reading on your site and how often they return. There are many levels of deeper analytics here, but the service is very easy to use. It’s one of the most popular tools out there. A must have.
#2: Yahoo! Web Analytics
Once you have been using Google for a while, hop over to Yahoo! The search engine offers a similar tool that has more depth to it. It has more improved access-control tools and a bit of a simpler way to look at multiple sites. It also is good for raw/real-time collection of data regarding behavior or visitors and reports on demographics. Yahoo! is a fine option for those who are more power users and want to dig deeper into their data.
#3: Crazy Egg
This cool Web analytics tool lets you design a heat map that will track every visitor with every click. You will be able to visually follow where every visitor is going on your site. This really lets you visualize where your visitors are going and what they are reading. This can help you to tweak the design of your site and make it a lot better. Setup is very simple.
This tool is best known for publishing the number of total visitors to the top 1 million sites on the Internet. This tool nicely complements Google Analytics. You get all sorts of creative intelligence on what your competition is up to, or how your users came to your site. You also can get a lot of great information on your traffic volume.
Also, Compete lets you pay to track the keywords that are sending visitors to your site and to your competition.
So there you have it! Explore these four helpful web analytical tools, and discover how you and your SEO company can use them to make your site better.
Aaron Walker is a tech enthusiast who loves trying new gadgets, reading true crime novels, and hiking. He hopes to someday end up in a writing career combining all of his interests.