Fair Vote Action
Fair Vote Action’s website has the strongest interactive function of any site on the list. Adopting both social media and design functions, Fair Vote Action encourages involvement from any visitor. Using playful graphics to ask serious questions the site helps the visitor find those topics approachable.
Boys and Girls Club
Boys and Girls Club of America has a great design that encourages visitors to educate themselves on teenage issues. Boys and Girls Club recognizes that with the current climate many user are wanting education on way they can help their community. With a simple call to action interface, visitors can donate in a relatively simple process.
The Wounded Warrior Fund website focuses on a clean aesthetic and a simple story to convey a message of hope. They have a website that is amazingly powerful. With the addition of the ‘at a glance’ feature and other promotions that encourage visitor involvement, the Wounded Warrior Fund website is a great blend of form and function.
American Cancer Society
American Cancer Society, the largest organization on our list, focuses on visitor interaction. They encourage the visitor to ask questions and find out more on how they can become involved. ASC has adopted infographics and other web tools to educate the public about the real problem with cancer in our society. Lastly they do a good job to ensure that a clean and simple design shines through.
Food For the Poor
Food for the Poor has the best call to action formatting on this list. They are encouraging you to donate, educate or participate…the three tenants of any good non-profit. Their overall aesthetic is pretty good, but what really catches a visitor’s attention is the design functionality. Food for the Poor uses a good balance of positive and reactive messages on their website to encourage visitor interaction.
World Wildlife Fund
World Wildlife Fund has the most contemporary design of anyone on our list. With a sleek image based design and a simple message the audience can easily navigate to get involved with the WWF. Their call to action buttons at the top are easily recognizable with a bright splash of color against the dark background. WWF uses image messages very effectively to encourage education on the current issues with their organization.